CII Certificate in Insurance - Healthcare Insurance (IF7) Practice Test 2025 – Comprehensive All-in-One Study Guide to Exam Success!

Advertising Private Medical Insurance (PMI) is primarily designed to generate leads for a salesperson. The main goal of such advertising is to create interest among potential customers who may be considering various healthcare insurance options. This involves promoting the benefits and value of PMI in a way that encourages individuals to reach out for more information, facilitating the process for salespeople to follow up with interested prospects.

In the context of healthcare insurance, effective advertising will highlight advantages such as coverage options, additional services, or unique selling propositions, which can prompt individuals to inquire further. This approach ultimately supports the sales team by providing them with potential customers who have already shown some interest in the product.

Other options may touch on aspects of advertising, such as informing the public or providing details about policies, but the primary intention is to engage potential customers and lead them to initiate direct contact with the provider or salesperson.